I spent five years at one of India's most-read newspapers, not just chasing stories but deciding which ones deserved to be told and how. As a Senior Research Editor at The New Indian Express, I managed teams, set editorial direction, and understood one thing better than most: the right message, framed the right way, changes everything. That's what pulled me toward PR. Not a pivot, really. More like finally putting a name to what I was already doing.

I bring a journalist's instinct for what's newsworthy, an editor's eye for what's noise, and a genuine obsession with communication strategy. I know what makes a reporter open an email. I know what kills a story before it starts. Now I use that to build them.